technology acceptance model

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Kasper Hans

The Technology Acceptance Model (TAM) is a theoretical framework that explains how users adopt and use new technologies. It was first proposed by Fred Davis in 1986 and has since been widely used in the field of information systems and technology.

The TAM model suggests that two primary factors influence the adoption and use of new technologies: perceived usefulness (PU) and perceived ease of use (PEOU). Perceived usefulness refers to the degree to which users believe that a particular technology will improve their performance or productivity, while perceived ease of use refers to the degree to which users believe that a particular technology is easy to use and understand.

According to the TAM model, perceived usefulness and perceived ease of use are the key determinants of users’ attitudes towards a technology, which in turn, influence their intention to use it. The model also suggests that external factors such as social influence and organizational support can affect users’ attitudes towards a technology, and thus influence their intention to use it.

Overall, the Technology Acceptance Model provides a valuable framework for understanding how users adopt and use new technologies, and it has been widely applied in various fields, including healthcare, education, and business.

technology acceptance model questionnaire

A Technology Acceptance Model (TAM) questionnaire is a survey instrument used to measure users’ attitudes and intentions towards a particular technology based on the TAM model. The following are some example questions that could be included in a TAM questionnaire:

  1. Perceived usefulness:
  • To what extent do you believe that using [technology] will improve your productivity?
  • How much do you think using [technology] will help you perform your tasks more efficiently?
  • How important do you think it is to have [technology] in your work environment?
  1. Perceived ease of use:
  • How easy is it for you to learn to use [technology]?
  • How user-friendly do you find [technology] to be?
  • How much effort do you think it would take to become proficient in using [technology]?
  1. Attitudes towards technology:
  • How much do you like using [technology]?
  • How confident are you in using [technology] to complete your tasks?
  • How satisfied are you with the performance of [technology]?
  1. Behavioral intention:
  • How likely are you to use [technology] in the future?
  • How frequently do you intend to use [technology]?
  • How much do you think you will depend on [technology] to complete your tasks?
  1. External factors:
  • To what extent do your colleagues influence your decision to use [technology]?
  • How much support do you receive from your organization in using [technology]?
  • How much training have you received in using [technology]?

These questions can be adapted to suit the specific technology being studied and the context in which it is used. The responses to the questions can be analyzed to gain insights into users’ attitudes towards the technology and their intention to use it, as well as identify factors that may be influencing their acceptance of the technology.

 

 

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